Unraveling the Intricate Narrative of GHOST: An Exclusive Interview with Tobias Forge
The Enigmatic Storytelling of GHOST: A Deep Dive with Tobias Forge
In a captivating interview with Associated Press entertainment journalist Liam McEwan, Tobias Forge, the mastermind behind the Grammy-winning Swedish rock band GHOST, delves into the intricate narrative that defines the band's identity. The conversation, which took place virtually, sheds light on the evolution of his iconic 'Papa' frontman alter-egos, his unique songwriting process, and the expansive lore that has captivated fans worldwide.
The Birth of a Story
When asked about the origin of GHOST's narrative story, Forge reveals an intriguing tale. The band's initial record deal with Rise Above, a small indie label from London, set the stage for a unique approach. Despite their cult status and credible reputation, led by Lee Dorrian from CATHEDRAL, the label's low-key strategy clashed with Forge's vision. He sought to build GHOST into a massive live band, envisioning a journey from intimate clubs to grand theaters. This led to a strategic disagreement, ultimately resulting in a amicable split.
Forge then signed with Loma Vista Recordings, founded by Tom and Ryan Whalley. The label's allure lay in its association with Tom Whalley, a seasoned executive with a remarkable track record. Whalley's past included key roles at Warner Bros. Records, where he shaped the careers of iconic artists like GREEN DAY and the RED HOT CHILI PEPPERS. His credibility as an A&R executive, coupled with his knack for finding talent, made Loma Vista an irresistible opportunity for Forge.
The Evolution of Papa Emeritus
Forge's creative journey is marked by the evolution of the 'Papa Emeritus' character. Each of the band's first three LPs featured a 'new' Papa, with each iteration replacing the previous one. This narrative device added depth to the band's lore, creating a sense of anticipation and intrigue among fans. The retirement of Papa Emeritus III in favor of Cardinal Copia before the release of 'Prequelle' in 2018 further emphasized the band's commitment to storytelling.
In March 2020, during the final show of GHOST's 'Prequelle' tour in Mexico City, the band officially introduced Papa Emeritus IV, the character who fronted the act for its 'Impera' (2022) album phase. This strategic unveiling added another layer to the band's narrative, keeping fans engaged and eager for more.
The 'Skeletour' and Beyond
The North American leg of GHOST's 'Skeletour' world tour, set to commence in January 2026, promises to be a spectacle. With a start date at the Kia Center in Orlando, Florida, and a conclusion at the Intuit Dome in Los Angeles, California, the tour is designed to be the band's most theatrical and cinematic production yet. Creative director Tobias Rylander and Forge have crafted a set design that blends gothic symbolism and brutalist architecture, creating a visually stunning experience.
The 'Grucifix,' a reimagined crucifix inspired by the band's iconic logo, takes center stage as both a visual masterpiece and a dynamic lighting rig. Rylander's design, including sculptural scenic facades on the lighting pods, reinforces the ecclesiastical themes central to GHOST's identity. The lighting, with nods to classic rock icons like QUEEN and VAN HALEN, adds a retro-rock aesthetic to the show.
The 'Skeletour' is not just a concert; it's a fully immersive multimedia experience. With video content by Green Wall Designs, the creative direction transcends the physical stage, inviting audiences to step into a living, breathing cathedral of performance. The tour's engineering, featuring multiple elevated performance platforms and concealed entrances, ensures that the show is as much about the stage as it is about the artists.
Chart-Topping Success
GHOST's success is evident in the charts. The band's sixth studio album, 'Skeletá', landed at position No. 1 on the Billboard 200 chart with 86,000 equivalent album units earned in the United States during its first week of release. Notably, 'Skeletá' was the first hard rock album to reach the No. 1 spot on the Billboard 200 since AC/DC's 'Power Up' in 2020. The music video for the LP's first single, 'Satanized', introduced Papa V Perpetua, the new character fronting GHOST for its 2025 touring cycle.
A Controversial Take
Forge's approach to storytelling and the band's narrative has sparked differing opinions. Some may argue that the band's anonymity and evolving characters create a sense of mystery and intrigue, while others might question the strategic unveiling of characters and the band's overall narrative arc. This controversy invites discussion and encourages fans to voice their agreement or disagreement in the comments, adding a layer of engagement to the band's ever-evolving world.
