The story behind Spencer Jones' start-up sneakers for Nuggets: A Unique Take on Ankle Injury Prevention
Spencer Jones has become a conversation starter with his unique sneakers on the basketball court. The "Andiem Pivot 1.0" sneakers, designed by the Brooklyn-based company Andiem, have caught the attention of his teammates and opponents alike. But what sets these sneakers apart is not just their design, but the story behind them and the dedication of the founders, Ezra Smyser and Alex Morel.
The "Pivot 1.0" sneakers are a result of a decade-long journey of experiencing injuries and observing how players at all levels of the game, including the NBA, deal with ankle injuries. The founders met through basketball and bonded over their shared history of ankle injuries and frequent reinjuries. They met with orthopedic surgeons, intellectual-property lawyers, and experienced executives in the shoe industry before designing their debut shoe.
Jones, a 24-year-old Nuggets forward, was already in need of a new shoe when he met the founders at Summer League in Las Vegas. He was impressed by the durability and functionality of the "Pivot 1.0" sneakers, which lasted him for almost nine months without any issues. The shoes feature a wider base that benefits Jones, who has flat feet, and a built-in strap around the front of the top of the shoe that provides additional reinforcement.
The patent-protected technology also includes "escape" insoles that feature extra padding in the heel for added protection, more bounce in the forefoot, and a full layer of memory foam that molds to the wearer's feet over time. The founders take a unique approach to support, focusing on balance and connection rather than just preventing injuries.
Jones has become an investor and adviser in the company, and he frequently hears from the founders about the shoes' performance at the highest level. He has equity in the company and is a key part of its success. The shoes have received some solid product placement this season, with Jones playing in 43 of Denver's first 44 games and starting 28.
Jones' new sneakers have also been put to the test in Boston, where he deflected a pass to prevent an easy Celtics bucket. Despite some skepticism from opponents, Jones has become a fan favorite, known for his energy, hard play, and ability to make shots. He has become a key player for the Nuggets, and his new sneakers are a testament to his dedication to the game and his commitment to innovation.
The "Andiem Pivot 1.0" sneakers are a unique take on ankle injury prevention, and they have become a conversation starter for Spencer Jones on the basketball court.
