Capital B is outlining its next phase of growth by bringing on two high-profile strategic advisors to its board, signalling a sharpened focus on expanding into the United States and the Middle East while sustaining a strong emphasis on ESG leadership across Europe.
Capital B (@_ALCPB) has long positioned itself as Europe’s first Bitcoin treasury, aiming to hold 1% of the total BTC supply. To accelerate this vision, the firm has surrounded itself with leading Bitcoin minds and now welcomes two Strategic Advisors: one for the U.S. and Middle East markets, and another for ESG strategy. These appointments are intended to guide Capital B’s long-term treasury strategy and help it scale globally. At the same time, the company announced a new subsidiary in Abu Dhabi, Capital B Treasury Limited, led by CEO Alexandre Laizet, to support its worldwide treasury operations.
Tracy Hoyos Lopez joins as Strategic U.S. and Middle East Advisor. Her background includes extensive experience with Bitcoin policy and institutional engagement in the United States, along with well-established networks in the UAE and broader Middle East. She previously contributed to public policy and regulatory work at Kraken and participated in dialogues around the U.S. Strategic Bitcoin Reserve. In her new role, Lopez will focus on partnerships, policy alignment, and enabling institutional access, aiming to accelerate Capital B’s entry into large-scale markets and streamline interactions with global capital flows.
Daniel Batten becomes Strategic ESG Advisor. Known for his work at the intersection of Bitcoin, energy use, and sustainability, Batten’s research on methane capture and renewable-powered mining has influenced policymakers and institutional investors. He will help Capital B strengthen environmental and governance standards, drive transparent reporting, and shape energy strategy. His mandate is to demonstrate that Bitcoin treasury operations can meet modern ESG expectations, thereby appealing to institutions that require clear ESG credentials before allocating capital.
The Abu Dhabi expansion signals a pivotal step in Capital B’s global treasury ambitions. The new unit operates within the Abu Dhabi Global Market (ADGM) framework, granting access to one of the world’s most active digital asset hubs. With the Middle East actively courting crypto firms, Abu Dhabi offers clear regulation, streamlined licensing, and broad investor access, making it an ideal anchor for Capital B’s treasury activities. Alexandre Laizet will steer Capital B Treasury Limited as CEO, directing efforts to maximize Bitcoin value per fully diluted share, a central metric of the company’s treasury strategy.
Overall, Capital B remains committed to its audacious goal of owning 1% of the total Bitcoin supply, now backed by U.S. market access, Middle East support, and strengthened ESG credibility. The initiative marks a shift from Europe-focused ambitions to a truly global Bitcoin capital markets play.
